Squarespace
Location Manager

Brick and mortar business owners spend hours every month updating their business information across multiple platforms. We identified this pain point and saw an opportunity to deliver on Squarespace’s promise to be an all-in-one platform for business by making this easier.

The result was Location Manager, a new feature where users enter their business information once and automatically sync it across multiple location service providers like Google, Facebook, and Yelp. I worked closely with platform partners and wrestled piles of API documentation to design a system that is simple to use but flexible enough to accommodate a diverse range of current and future service providers.

Now in beta, Location Manager enables our users to manage their online details in one place, saving them time and letting them focus on what really matters – their business.

  • 25k+ locations created
  • Hours and hours of time saved
location create start screen
Fig 01

To manage a location, a business owner can enter information or import an existing Google business listing.

screen to enter location hours
Fig 02

The location wizard breaks complex business information into simple steps. The business hours input here is a big improvement in ease and time saved over experiences on other platforms.

flowchart for verifying a location
Fig 03

The simple user interface hides a lot of complexity. Fore example, each location must be checked against existing listings and verified using a poorly documented API.

screen showing conflicting business information
Fig 04

When conflicts occur between Squarespace and a partner platform, users can resolve each instance in an efficent flow.

the location listed inside the squarespace editor
Fig 05

Locations are tightly integrated into the Squarespace editor. Managing your syndicated information feels just like managing any other site content.